National Partners

Bucovina Ultra Rocks by UTMB is built around more than a sporting challenge. It is a meeting point between an international trail-running community and a region with a distinctive identity, remarkable natural assets and considerable tourism potential.

Every edition brings people to Bucovina who travel, spend, explore and share their experiences. They book accommodation, eat at local restaurants, use transport services, discover regional products and often extend their stay to experience more of the destination. Their families and supporters do the same. What begins as a sporting journey can become a holiday, a cultural encounter or the beginning of a longer relationship with the region.

The opportunity is not limited to race weekend. An international event creates reasons to talk about a destination before, during and after the competition. Through its communication channels, participants, media coverage and the wider UTMB World Series ecosystem, Bucovina gains opportunities to reach audiences that traditional regional promotion may not easily reach.

For local communities, this means more than temporary activity. It can encourage cooperation between businesses, tourism providers, public institutions and cultural organisations, helping them develop experiences and services that remain relevant beyond the event.

Our ambition is to make Bucovina Ultra Rocks by UTMB a lasting reason to discover the region, return to it and recommend it to others.

Bucovina has something that cannot be created through marketing alone: a strong sense of place.

The Rarău and Giumalău mountains, the forests, the dramatic rock formations of Pietrele Doamnei, the Moara Dracului Gorge and the surrounding mountain landscapes create a setting that is immediately different from the familiar destinations of the European trail-running calendar.

But the landscape is only part of the story. Bucovina's cultural identity is present in its architecture, traditions, crafts, food, local celebrations and the people who keep them alive. It is a place where heritage is not simply preserved for visitors; it continues to be part of everyday life.

This combination gives Bucovina Ultra Rocks an identity of its own. The event brings together mountain sport and cultural discovery, offering international visitors an experience that cannot be reduced to a race course or a finish time.

For Romania, this is an opportunity to tell a broader story. A country with exceptional mountain landscapes, diverse regions, a living cultural heritage and the capacity to organise events that belong on an international stage.

We want people to associate Romania not only with a destination they have heard about, but with a place they have experienced, enjoyed and want to return to.

Being associated with Bucovina Ultra Rocks by UTMB means becoming part of an event with both regional significance and international sporting recognition.

As a UTMB World Series Event, Bucovina Ultra Rocks belongs to an international circuit that brings together leading trail-running competitions in destinations across the world. This affiliation connects the event to a recognised sporting framework, an international runner community and the wider visibility of the UTMB brand.

For partners, this creates a context that goes beyond conventional event sponsorship. It offers an opportunity to associate their name with a destination-led international sporting event, engage with an active and passionate audience, and contribute to a project with a clear regional and national dimension.

Depending on the nature of the partnership, involvement can include brand visibility, product integration, direct engagement with participants, hospitality opportunities, collaborative campaigns, destination promotion and participation in community initiatives.

But the value of a partnership should not be measured only by how often a logo appears. It should also be measured by the quality of the association, the people reached, the experiences created and the contribution made to the region.

We believe the strongest partnerships are built around shared interests and clear objectives. That is why we are interested in developing collaborations that make sense for both sides and have the potential to grow over time.

A destination is experienced through the people and businesses that make it work.

Accommodation providers, restaurants, transport companies, food producers, local shops, guides, tourism operators and service providers all contribute to the experience of someone visiting Bucovina. During an international sporting event, these businesses become part of the destination's first impression.

Bucovina Ultra Rocks creates an occasion to bring these businesses closer to an international audience, while encouraging visitors to discover more than the race itself. A good meal, a welcoming place to stay, a local product or a recommendation from someone who knows the area can become just as memorable as the mountain experience.

We see local businesses not simply as suppliers, but as an essential part of the event's identity and long-term value.

There are different ways to get involved, from providing accommodation, transport, food and event services to developing dedicated offers for participants and supporters, presenting local products or creating experiences that introduce visitors to the region.

For businesses outside Bucovina, the event also offers an opportunity to connect with an international sporting community, explore new markets and become associated with a project that promotes Romania through a distinctive destination.

Our goal is to create partnerships that generate value on both sides: a better experience for visitors and meaningful opportunities for the businesses that help make it possible.

An international mountain event requires much more than a start line, a finish line and a network of trails. It depends on careful planning, specialised equipment, qualified people, reliable services, public coordination and the support of businesses and institutions that understand the value of working together.

Bucovina Ultra Rocks is developed through the combined effort of its organising team, local authorities, service providers, volunteers, suppliers and private partners. Each contribution helps create the conditions for a safe, well-organised event and a meaningful experience for participants, visitors and the wider community.

Financial partnerships help support the organisation and development of the event. Product and service partnerships can provide essential resources, expertise and operational solutions. Public-sector involvement can contribute to destination promotion, infrastructure coordination, local services and initiatives with wider community benefits.

We are particularly interested in partnerships that leave something behind: stronger local connections, better visitor experiences, improved event capabilities, support for local suppliers, environmental responsibility and initiatives that continue beyond race weekend.

The form of support depends on each partner's profile and objectives. We believe in discussing these opportunities openly and finding the right way for every contribution to create value.

Bucovina has the landscape, the heritage and the people. Bucovina Ultra Rocks brings them together through an international sporting event with the ambition to reach further every year.

We are looking for businesses, institutions, tourism organisations and people who see the potential of this project and want to be part of its development. Whether you are interested in a financial partnership, providing products or services, supporting destination promotion, developing a local initiative or exploring a different form of collaboration, we would be glad to hear from you.

Every partnership starts with a conversation. Tell us about your organisation, what you would like to achieve and how you see yourself contributing to the project. Together, we can explore where our interests meet and what we can build from there.

Bucovina is worth discovering. Let's make more people discover it.

Get in touch with the Bucovina Ultra Rocks by UTMB team to explore partnership opportunities.